![]() passed in 1998 – requires that companies (platforms, games, services, websites, etc.) obtain verifiable parental consent (VPC) before collecting, using, or sharing any personal information from children under the age of 13. The Children’s Online Privacy Protection Act (COPPA) – a key privacy regulation in the U.S. While EPC is under ESRB’s self-regulatory umbrella, it operates independently of ESRB’s ratings and enforcement activities. As background, ESRB Privacy Certified (EPC) is a COPPA Safe Harbor seal certification program that works with its member companies to help ensure they comply with all relevant privacy regulations in the U.S. Furthermore, this application makes no mention of using age estimation to prevent children from purchasing and/or downloading restrictively rated video games, nor do we intend to recommend its use in that way. Nor does this software take and store “selfies” of users or attempt to confirm the identity of users. ![]() First and foremost, this application is not to authorize the use of this technology with children. ![]() This is why we consider it to be a highly privacy protective solution for VPC." "To be perfectly clear: Any images and data used for this process are never stored, used for AI training, used for marketing, or shared with anyone," the FTC spokesperson said, "the only piece of information that is communicated to the company requesting is a 'Yes' or 'No' determination as to whether the person is over the age of 25. The ESRB reiterated that the technology is not intended to collect data on users or children. The parent may then be asked to consent to a scan of their face using a front-facing camera, which is then used to "accurately estimate the parent's age." It's not the same as a facial recognition system, which matches a human face using a digital image or a video still that it cross-checks with a database.Īccording to the ESRB, children attempting to sign up for a new service such as a website or a video game will be asked to provide a parent or caregiver's email address. Facial age estimation technology is used to estimate a person's age based on a selfie taken by the user, but it does not determine or learn the identity or name of the individual. This new verifiable parental consent mechanism uses facial age estimation tech that analyzes the geometry of a parent's face to confirm they are an adult. The application for approval the ESRB is referring to pertains to Privacy Protective Facial Age Estimation. "Furthermore, this application makes no mention of using age estimation to prevent children from purchasing and/or downloading restrictively rated video games, nor do we intend to recommend its use in that way." ![]() Nor does this software take and store 'selfies' of users or attempt to confirm the identity of users," the ESRB told IGN in an email. ![]() "First and foremost, this application is not to authorize the use of this technology with children. However, in a heated statement sent to IGN, an ESRB spokesperson clarified that the tech is not intended to stop children from purchasing or downloading restricted games. The news quickly spread to multiple outlets, with some worrying that the facial age tech would be used to store photos of underaged users. Yesterday, reports surfaced that the ESRB was partnering with Yoti, a digital identity firm, to use facial estimation tech to check the ages of users. ![]()
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